What the Dammann Team will do for YOU…

List of things we do for our sellers:

Sale Preparation:

Our first step will be to walk through the home with you and make suggestions for preparing your property to net the most profit for you and sell as quickly as possible.

Checklist for you:

We will provide you with a “Preparing Your Home for a Successful Sale” checklist and explain what will happen in the days leading to listing your home for sale.

Research all comparable properties

currently listed as Active Under Contract and Closed within the past 30 days.

Research sales activity for past 18

months through the Multiple Listing Service (MLS) and/or public records databases.

Research “Average Days on Market”

for the property of this type, price range and location.

Download and review property tax information.

Presale Inspections:

Together, we decide which inspections will be performed prior to going onto the market to eliminate uncertainty and ensure that your home is exceptionally marketable.

Determining List Price:

Setting a competitive market-value asking price from the outset will solicit the most views for your home.  Price is the number one criterion for most buyers. Determining an asking price can be the most difficult aspect of selling your home, as you want the maximum sale price without overpricing your home. Data shows that homes that must have a price reduction take four times longer to sell than those that get the price right from the beginning. Our goal is to get you the best sale price in the shortest time possible.

Comparative Market Analysis and Pre-listing Appraisal:

Our team will provide you with a current, extensive, comparable market analysis to assist you in determining an appropriate listing price. For properties lacking appropriate comps, The Dammann Team will help you determine if a pre-listing appraisal would be beneficial to the successful marketing and sale of your property.

Staging Advice and Coordination:

HOME STAGING IS NOT DECORATING. Decorating appeals to the person living in the house; staging is positioning the home to appeal to the psychological needs of a variety of buyers. When you list and close your home with The Dammann Team, we will provide you with experienced guidance on staging your home and, when we feel it is beneficial, we will work with professional stagers to give your home that WOW factor.

Showing Logistics:

Showing instructions and lockbox use will be reviewed with all sellers. We encourage you to make sure your home is available for showings whenever a possible buyer is ready to see it, so we have no missed opportunities. We will prepare showing instructions for buyers’ agents and agree on showing time windows with all sellers.


A Professional “Home for Sale” sign will be placed in your yard with property-specific messaging and clear contact information.  All calls to your “Home for Sale” sign will be responded to promptly and professionally.

E-mail Marketing Campaign:

A mass e-mail will be sent to all five Heart of Atlanta Group Keller Williams Realty Offices, as well as other Realty groups to promote the listing of your home for sale.

Photography & Tours:

Multiple high-quality, professional photos of your property will be taken  and hand-selected for marketing purposes. A virtual tour recording and professional photoshoot session will be scheduled when your property is ready (de-cluttered, cleaned, and staged). A virtual tour can be posted on a variety of media platforms, as well as a specifically designed website page for your property.

Home Attributes:

We will prepare a detailed list of features that your property offers. This comprehensive list of property features will be used in our marketing materials and strategy.

Telling the Story:

Most agents primarily focus on the facts and features of a home when they expose it to the market. Our focus is on telling the story of your home and its special benefits. This includes the story of your community and neighborhood offerings. Buyers identify with and will pay more for a “Lifestyle.” All of our marketing, including property brochures, print marketing, Web marketing, virtual tours, etc., are focused on telling the story of your home through words and photos so that buyers can connect with it emotionally.

Flyer or Brochure Takeaways In-Home:

Custom, full-color property flyers or brochures will be designed, professionally printed, and delivered to your home for potential buyers.

Neighborhood Mailers:

Our team will distribute “Just Listed” postcards or flyers to homes in your area (if applicable). This custom-made marketing piece will feature photographs and important features of your home, so your neighbors can tell their friends. Neighbors often know others that may want to live in your neighborhood.

Realtor® Outreach to Network:

An e-mail marketing campaign will be sent to local Realtors® and personal contacts.

MLS Presence:

We will submit property details, showing instructions, photos, and tour information to the Multiple Listing Service (MLS) to receive maximum exposure to all members of the REALTORS community in Atlanta and all potential buyers.

Expansive and Effective Exposure for Your Listing:

Professional property photos and a virtual tour will be uploaded to multiple internet websites for exposure to all potential buyers and investors—locally, nationally, and internationally!

Keller Williams Luxury Division:

Properties listing for over $750,000 will be marketed through our Keller Williams Luxury Division marketing platforms.

Social Media:

Social Media marketing campaigns will be implemented on Facebook, Instagram, and other social media websites with links to the virtual tour, photos, and detailed property description.

Digital Marketing and Unique Website/Landing Page:

Digital Marketing of your home will include a unique website, specifically for your property address, where interested buyers can see all of the professional photos of your property, as well as read the full description and marketing pitch for your property.  If your address is 123 Happy Home Street, we will create a unique web address such as 123HappyHomeSt.com. Your unique web address will be on all marketing materials. We will also upload a virtual 3D tour of the property, where indicated.

Open Houses:

An open house will be scheduled for the first Sunday after listing. If your home is still on the market after 3 weeks, we will host a second open house on the third weekend.  *If the 1st or 3rd weekend falls on a holiday, it will take place on the following weekend.  We have learned from years of experience that most holiday weekends do not lend themselves to well-attended open houses.

Quick and Impeccable Responses to Inquiries:

Every inquiry about your property will be responded to in a timely manner by our team.

Local Broker Tour/ Caravan:

We will promote your property at local broker tour meetings. This will occur the Tuesday prior to listing. We will feature your property on a broker tour/caravan the first Tuesday after listing.

Feedback About Your Listing:

Feedback from local Realtors® will be solicited, summarized and reported to you by our team.

Weekly Performance and Strategy Reviews:

We will send you a summary every Monday or Friday (your preference) to discuss progress toward selling your home. We will share suggestions and give advice on positive changes that can be made to the property to maximize marketability. We can schedule to meet on Zoom or in-person for feedback on these days as well.

Receive and review all Offers to Purchase

Contracts submitted by buyers or buyers’ agents.

Evaluate offer(s) and prepare a “net sheet”

on each offer for sellers to review and compare.  The Dammann Team will be available to offer guidance as needed, based on our experience and expertise in the  Metro Atlanta and Decatur real estate market.

Negotiate on your behalf:

The Dammann Team will discuss all offers with you in detail and professionally negotiate any items requested by you, the seller(s), and with the Buyer’s agent.

Prepare and convey

any counter offers, acceptance or amendments to buyer’s offer

Deliver Signed Contract in a timely fashion:

When an Offer to Purchase Contract is accepted and signed by the seller, it’s delivered to the buyer’s agent

Follow up to ensure the deposit of a buyer’s earnest money is in the escrow account.

Provide copies of contract

and all addendums to closing attorney or title company.

Recommend Contractors

or assist seller with identifying and negotiating with trustworthy contractors to perform any required repairs.

Review all closing documents

carefully to ensure that all is in order and numbers are accurate.

Coordinate with closing attorney

to help facilitate a “no surprises” closing where you, the seller, receives a “net proceeds” check at closing.

Follow up with you

after your successful closing to make sure all questions and details have been attended to.

…And more! Our full Contract to Closing checklist includes over 165 actions that we will take care of to ensure that your contract gets to closing successfully!

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